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Apple's Top Secret Plan For Mobile Advertising: A Big Change On Traditional Publicity System
Computer giant Apple has made some moves in the last several months (together with development in the iphone apps market space) which involves a well-kept secret attention in mobile publicity. Apple filed a patent application a couple of months ago that came to the focus among the public. The contents of that patent application indicate a probable modification in the method that Apple could cash in on its products-both hardware and software, the software obviously is straightly associated with iphone applications which have become so popular in recent years. The facts of the patent express what Apple called 'enforcement routine' program which means that the company will integrate marketing into its hardware and software that consumers simply can't skip over.
The patent also states the fact that clients would have to prove that they have either viewed or listened to an advertisement before being able to get into the functionality features of the hardware. For example, client could not use their iPod until they have watched the commercial and then punched in a code to confirm that the advertisements have been watched in their entirety.
The array of hardware that Apple that is developing this application for ranges from the iPhone to the set top box television, Apple Television, to a notebook, the iPod touch and many more. The catch is consumers will need to endure a very savvy publicity strategy that guarantee they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this software is not just the fantasy of an Apple engineer.
The ramifications of this type of bold marketing move could well rock the industry as we see the technique of opening up the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in turn makes apple's mobile marketing products that a lot more attractive.
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