B&N's New Nook Wireless Ebook Reader Confronts Amazon's Portable Reading Device
The up-to-the-minute Nook wireless book reader being sold by B&N, the worlds main high street book stall with over 1,300 branches, seems set to lock horns with the worlds #1 selling digital ebook reader, the Kindle.
Though not long launched, the Nook electronic book readers are looking to unsettle Amazon's feathers even more by taking it on directly in a area of the market place, that up to yet, the Kindle has dominated. Since it's inauguration, initially as the Kindle then later in February 2009 as the Amazon kindle 2 , it has re-ignited the electronic book reader market-place by offering a blend of innovative technology, due to it's immediate connect wherever wireless networking and also the chief collection of books available for download at tremendous, cheaper than the high street, price point.
No doubt after going through ebook reader reviews, customers brought in to the model in a large way and it is only recently that the rest of the trade have woken up to the reality that this is the expectations of book buying. An so in the most recent couple of months we have had the revelation from Sony of their intention to enlist in the fun, with their soon to be unveiled Daily Edition, and the latest press release from B&N that their own candidate, the Nook, will return to full manufacture very soon.
There are no misgivings that the Kindle2 is the reader everyone is gunning after. And to be frank it's pleasing to see a little rivalry in this sector. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was a little on the large side to be a revolutionary wireless reading device, just right for workplace use with the 1:1 A4 reproduction, but much like the Amazon dx - another wireless ebook reader - not something you will want to take on vacation, or put in your handbag or pocket for that matter, and it was in no way going to compete on cost was it?
As a result now we have 2 large companies prepared to go head to head, with the might of Amazon kindle, on all fronts. Sony in recent times increased the magnitude of their store at the Sony-Store and discounted the prices of their digitally transported books to go with that of Amazons and hopefully Barnes and Noble, who have always been in the matching ballpark price wise, will equal them title for title as well.
Nevertheless the main news bulletin for consumers has to be the shift away from proprietary file formats used by Sony corp. in the early days and in spite of everything used by the Kindle2 now. To explain the position I will use Kindle2 as an example, bear in mind this is still the situation with the Kindle so it makes it crystal clear.
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