Is It Worth The Money For Paid Blog Networks?
There are lots of paid blog networks out there that promise unlimited backlinks and improved search engine rank, all for almost no effort on your side. They can cost anywhere from $30 a month a number of hundred per month but are they really worth the money? Let's look at a few of the pros and cons of these services.
The thought behind these blog networks is always to allow you to create backlinks along with other websites and never having to beg and grovel to other webmasters. Many of these services began as private networks and some were set up to be sold as a service right away.
The idea is that you could post your posts to these blogs you need to include links back to your various other websites. This may help both with indexing for newer sites with increasing search engine results with the additional backlinks.
Of course, the big benefit is it's all handed to you on a silver platter - there's no searching for sites that may link back. You can post whatever content you need, including whatever keywords links you want, as long as you continue with the rules from the blog network.
Actually, you'll get varying degrees of value from these networks. Many of them, especially around the cheaper end with the price spectrum, contain low-PR sites that don't really have plenty of "link juice" to pass along for your site over the links you place there. Other networks have more powerful sites nevertheless, you generally pay far more money to participate them.
It is usually debatable whether links on blog networks offer much value, regardless of the quality of the sites. No doubt that they will get acquired quickly with the search engines, and can help speed up indexing. But on most of these blogs, this post (and link) will end up on a deep archive page with minimum Pagerank once it drops over first couple of pages.
Another big issue is how transparent your blog networks are. In the end, if a Google employee can enroll in the service and easily identify all the blogs inside the network, it can't take much so they can completely discount each of the links on those sites.
These types of blog networks could work well included in a larger traffic strategy, in case you rely on them as your primary source of links you will likely be disappointed.
Of course, if you do join one, be sure they don't share all the sites inside the network. Ideally you'll need a system which doesn't show you the sites, but handles the posting for you.
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